Ford celebrates 60 years of the Mustang

On the last weekend in June, we took part in the 24-hour race at Spa-Francorchamps for our customer Ford. The occasion was “60 Years of Ford Mustang”, and the event was awesome! Hundreds of visitors came to celebrate the history and influence of this legendary car.

Our event team was on site with the Ford Lifestyle Collection and provided guests with exclusive merchandise. Around 600 Mustang drivers invited by Ford Belgium were able to exchange their vouchers for a T-shirt and a baseball cap in our Airstream trailer. These items, which we produced and sold, were really well received. In terms of sales, the weekend also went extremely well: our bestseller was the Mustang baseball cap in black/petrol.

The event showed the pure enthusiasm and dedication of Mustang fans and was a fitting tribute to 60 years of automotive history. The large number of visitors and the positive response to the exclusive merchandise emphasised the unbroken fascination that the Ford Mustang has exuded for six decades.