In October 2012 the premium automobile manufacturer AUDI entrusted the worldwide permanent supply of promotional articles to cyber-Wear. Nine years later, we are now also assuming responsibility for the AUDI collection, which up to now has been managed internally by AUDI. This means that as well as being responsible for the promotional items themselves, we are now also responsible for worldwide distribution of AUDI collection products. This distribution deal covers all consumers and dealers in Germany, as well as all importers worldwide. Although product development will continue to occur in close partnership with the AUDI product managers, in future, procurement, logistics, sales and distribution will be solely coordinated by cyber-Wear.
Four Rings | the seal of quality
Just like Audi cars themselves, the Four Rings collection is based on premium-quality materials, precise workmanship and advanced design. All of these qualities come together in every single item in the wide-ranging Four Rings collection, which extends from Audi collector's models and key rings for the corresponding Audi car to a high-quality executive briefcase. The latter is made of a robust leather and nylon material mix, which lends an extra touch of professionalism to every appearance in the office or on business trips.
Audi Sport | fascination up close
For all those who love sporting flair down to the last detail and whose motor sports passion knows no bounds. The articles in the Audi Sport collections highlight the dynamic lifestyle of Audi fans and allow them to experience the spirit of the brand at first hand. All articles feature the Audi red or the red rhombus, which is intended to particularly emphasise the sporting spirit of the brand. This spirit is made particularly clear in the Audi Sport Carbon Chronograph and ensures a dynamic, modern appearance for every Audi fan.
heritage | legendary successes
The Heritage collection pays homage to Audi's numerous successes in motor sports and allows Audi enthusiasts to express their passion for this in matching accessories. The collection is characterised by a timeless yet special design. The Audi sweat jacket in the baseball style of the 1980s complements every sporty outfit of a true Audi motorsport fan!
quattro | the success story
A trendsetter in every area - this is represented not just by Audi quattro technology, but also by the articles in the quattro collection. Innovative and always modern! The collection combines sporting and modern design with great functionality and high-quality materials. The dark grey quattro twist-action biro with satin-finish metal tip, which also features a USB with 8 GB memory, combines all these highlights. Isn't this a really innovative and unbelievably practical idea? An unexpected 2-in-1 product, which makes many an unexpected situation easier for every quattro fan.
ADUI | For even the tiniest Audi fans
"Hi, my name's ADUI. I enjoy having fun with my friends and sometimes I clown around a little. How old am I? I can't really say, but I've got friends between 3 and 12 years old. My favourite colour is of course Audi red. What interests me most are Audi projects and technologies. My talent? I inspire children and turn them into Audi fans. For the future I would really like to be part of every family trip and of a better, more sustainable world.
Involving the little ones in a big way and playfully introducing them to the Audi brand: that's the purpose of the character ADUI. The ADUI advertising material consisting of various child-oriented products is a perfect match for the character. The colouring book, for example, enables the little ones to travel around the world with ADUI to find alternative energy sources for the Audi e-tron. The backpack for kids offers space for a lunch box and a cool cap. The fun element has also not been forgotten in the form of a Pustefix soap bubble ring and a sliding puzzle. And of course everything comes in the cute ADUI design.
Shape the future | Audi e-tron special production
"Helping to shape the future. The Audi e-tron. Enter the exciting world of electric mobility with the Audi e-tron. The first fully electric SUV is your sporty, practical and reliable companion for a new era," states Audi. In keeping with the slogan "Always powered up", the new merchandise collection ensures that batteries never run out.
This practical 3-in-1 charging cable was designed as a special production. With an unbeatable length of 120 cm, the USB-A, USB-C, micro-USB and Lightning connections, it is highly versatile and an absolute must-have for all motorists. The ultra strong, reinforced structure gives the charging cable unprecedented strength and durability. With more than 12,000 flexures it is 6 times stronger than standard charging cables. The aluminium and the reinforced, braided nylon give the 3-in-1 charging cable a more than stylish appearance. And of course the Audi e-tron logo has not been forgotten.
Popular classic | Audi A3
A classic in the Audi model range which has become indispensable: the Audi A3. Popular especially with young people because of its elegant design, sporty handling and prestige factor.
To accompany the launch of the new Audi A3 we have developed a stylish and useful merchandise collection. With the softcover A5 notebook, wireless charging station, powerful extra slim powerbank, balloons, skittles and fruit gums in the Audi A3 design, fans and Audi A3 drivers are ready for any adventure. Of course, the lanyard is a must, as well as the cool A3 ice cube mould with its embossed Audi logo.
Welcome Box 2.0 | The First Impression Is Key
By presenting the keys to a new vehicle in a car-shaped gift box produced by Cybergroup, Audi has found a way to make the experience of picking up a new car at the Audi Centre even more special. The Welcome Box is a high-quality gift box in the shape of an automobile silhouette of a generic Audi design study. Made of plastic and featuring the original radiator grille paint finish of real Audi vehicles, it presents the car key, embedded in EVA foam, in style.
Webspecial | Prestigious Online Demo
In an impressive webspecial, Cybergroup presents the performance of Audi’s global advertising budget online and introduces the company's services and new products. The presentation design acknowledges the premium automobile manufacturer’s excellent brand image. The life-style character of the presented products is no accident: Cybergroup is not ‘only’ responsible for the full advertising media service for the entire world, but is also the supplier for the official ‘Audi collection’ merchandising range.
quattro | Hit the Slopes!
For a range of winter sports events sponsored by Audi all around Europe, Cybergroup has produced give-aways which are ideal for the cold season. In this context, Audi focuses the majority of its marketing operations on the four-wheel-drive quattro, which is completely in its element in a wintertime environment with its superior handling on snow and ice. Thoughtful winter gifts such as tube scarves, fleece blankets, mirrored sunglasses and hot-water bottles were conceived for the audience watching the events outside in the cold.
Promotional Items Catalogue | Available in Print and Online
In English, in German, on paper or as a PDF: Cybergroup develops and produces the advertising media catalogue for Audi as well as all special campaign catalogues with additional seasonal products. The print versions are regularly distributed to Audi centres, importers and internal customers, and the current catalogue is also available for browsing in the web shop.
Custom-Shaped Data Storage Device | USB Gecko
Inspired by the quattro logo, Cybergroup has produced a custom USB stick for Audi that stands apart from standard products. This classic data storage device in the shape of the popular gecko meets the most important criteria for a good advertising medium: the USB-gecko is individual, reflects the Audi CI and has a practical use that will keep it in use for a long time.
Audi Sport Products | High-Performance Promotional Articles
Promotional articles for Audi’s most emotional disciplines: the unique Audi Sport products specifically target fans of motorsports. For this purpose, the Cybergroup design department drew on the entire design spectrum, using elements such as tyre profiles and carbon structures. Specially designed for Audi, these breathtakingly high-speed products convey powerful emotions.
Bluetooth Loudspeaker | Mobile Sound Quality in Audi Sport Style
For mobile music enjoyment in top sound quality, Cybergroup has developed and produced a stylish Bluetooth loudspeaker in the style of Audi Sport. Despite its compact size and low weight, the little speaker that wirelessly connects to Bluetooth-compatible devices provides a rich sound with deep bass. The soft-touch surface with a diamond lattice reminiscent of the Audi Sport logo creates a stylish and sporty look. The speaker is available in the Audi collection shop.
Online Shop | Virtual Shopping Experience
Employees at all Audi centres and importers around the world can conveniently order their promotional gifts and textiles online from the Audi Promotional Gifts Shop provided by Cybergroup, available in two languages. Sections of the portfolio can even be customised electronically so that dealerships can order products printed with their address straight from the web shop.