cyber-Wear is appointing a new member to it's team for Key Account Management and Strategic Purchasing

cyber-Wear is expanding the previously three-person Ford Team and is thereby focussing on achieving closer and closer cooperation with Ford of Europe. As of 1st April 2018, Christoph Luthe will support the team as a Key Account Manager at the site in Wipperfürth. The experienced salesperson will take over the support of so-called National Sales Companies and the further expansion of relationships with the individual countries. He will be the contact partner for merchandising and promotional materials for all European countries and markets, and will give the individual countries a better insight into the benefits of the accompanying use of merchandising and promotional materials. In addition, as a Strategic Purchaser he will support the current purchasing team, and in particular look after supplier management and the strategic development of purchasing.

cyber-Wear has been able to acquire a skilled specialist with in-depth knowledge of the industry for this task. The 41-year old is a car salesman by trade, and has been working in the promotional goods industry since 2005. In addition to his 10 year sales experience as a Key Account Manager for large international customers, Christoph Luthe has recently worked as a Purchasing Manager.

"Christoph Luthe brings 13 years of experience in the promotional goods industry. He therefore knows both the industry and the respective customers and suppliers very well, and will be able to hit the ground running. We are delighted to be getting such a competent new team member," said Steven Baumgaertner, Managing Director Marketing & Sales.