C like cyber – or: Camping!

In early September, it's all about camping in Düsseldorf – with visits and amazement. The world’s leading trade fair for mobile travel, the CARAVAN SALON, once again thrilled an incredible 250,000 visitors from all over the world this year. Want more figures? 778 exhibitors from 35 countries, 16 halls, 250,000 square meters. Unbelievable.

Of course, we were on site at such a major event to support our clients and showcase the latest merchandise lines. For our client Knaus Tabbert, our event team displayed products from four brand shops: Knaus, Tabbert, T@B und Weinsberg. In a stylish setting, fans and visitors could browse through the merchandise collection and shop directly on-site. In addition to a large textile collection, there were practical travel gadgets and fun items like socks featuring little caravans and motorhomes.

Our hardworking event team not only coordinated the entire event but also managed the booth and its visitors throughout. In this setup, we regularly travel for clients to offer trade fair and event visitors the opportunity to experience our promotional products and merchandise collections live, alongside the online shops.

For our client VW, we weren’t present in Düsseldorf, but we were active online: alongside the world's largest camping fair, a complete collection focused on the VW California camper van launched in the recently launched VW Lifestyle Shop, which we manage.