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Monday, 03-12-2018

Audi to remain a full-service customer for a further three years

The last few weeks of 2018 are already providing a more than promising outlook for the coming years. Immediately after Cybergroup succeeded in retaining Deutsche Bahn AG as a customer, its long-standing partner Audi also placed its trust in the promotional goods experts for at least three more years.

Automobile manufacturer Audi has been a full-service customer of Cybergroup since 2013.  Since then, Cybergroup has been responsible for the development of the company's promotional goods, support for the corresponding online shop as well as the logistical handling of the promotional goods orders. In addition to its full-service performance, the extensive expertise that Cybergroup has acquired in the automotive industry in recent years was decisive when it came to acquiring the tender.  As a promotional goods specialist Cybergroup leads the way not just in design and procurement - strong sales and marketing teams generate additional value within the cooperation and help to successfully promote the relevant collections.

 

Classic products such as high-quality umbrellas, office supplies, textile accessories and technical gadgets are particularly popular items in the automotive brand's promotional goods shop.  In addition to promotional goods for dealers, importers and internal users, Cybergroup regularly develops articles for the Audi Collection Shop in the drop-ship business.  Not only employees, but also fans of the brand can access classic merchandising products as well as out-of-the-ordinary developments such as a wooden reclining chair in the Quattro design. 

 

For decades Audi has also been a close partner and sponsor of regional, national and international sport.  Audi's commitment to winter sports is the ideal stage for presenting the brand's sporting flair and dynamism to an international audience.  For more than 30 years AUDI AG has been the main sponsor of the German Ski Association (DSV), including all the national teams - not only as a financial sponsor, but also as a supporter at many joint events.  As part of this commitment, every year Audi and Cybergroup jointly develop a series of branded promotional goods, which are distributed to visitors during the 'Vierschanzen' tournament and other skiing, skicross and snowboard events, for example.

 

The further cooperation will be characterised by intensive communication and a creative dialogue based on many years of trust.  Joint projects with promotional merchandise are implemented on occasions such as Easter and Christmas, together with individual drop shipment items and special productions for a wide range of events.