All about Ford Merchandise – three days, three employees, three locations

Christmas is not the only event that Ford employees look forward to with anticipation at the end of the year. The Ford Lifestyle Collection employee sale is always extremely popular. The sale has now been in full swing since 28 November and the Cybergroup's events team is once again pulling out all the stops to deal with the rush. This year the key features of the sale can best be summed up with the number "three" – three days, three employees, three locations! In this case, the cyber team consists of Ford's Key Account Manager Christoph Luthe and the "always on the road“ event experts Laurence Bechtel and Olaf Peter. With events on three different days, the team will be transporting their entire range around Cologne to the three venues within the various plants.

Right at the beginning, a new, witty idea from the team proved to be a best-seller. For only 5 euros, shoppers could purchase a surprise package to the value of at least 20 euros. Employees were surprised by a wide range of different merchandise articles, from key rings and arm bands through to mugs, technical gadgets and more besides. With packages like these, it's not just the cost saving that provides the incentive – you could almost say that the excitement and the element of surprise are even more important! The idea brought a new highlight to the sale and meant that employees had more fun than ever this year.

Further special highlights were above all the brand new collections from the Ford Lifestyle Collection. In the Ford Performance section, camo designs made a star appearance in all areas this year. A stylish camouflage design in shades of grey with red highlights was used on a range of different articles to give a really eyecatching effect, and not just for fans of racing sport. Together with Ford and inspired by the legendary Mustang BULLITT, Cybergroup also developed a line in the classic dark highland green of the cult car, which went down very well with both Ford fans and employees.

As well as this, the cyber team always brings along a huge selection of sale articles and samples to the employee sales in the halls of the Ford works, in particular items from the popular Ford Mustang, Ford Performance and Ford Basic collections. You can currently also purchase reduced-price goods directly in the Ford Lifestyle Collection shop at: https://fordlifestylecollection.com/en/sale