Audi e-tron - Energy made visible

At the Geneva Motor Show, Audi unveiled the prototype of its first purely-electric model. The sporty SUV combines the space and comfort of a typical higher class car with everyday range. Before the start of series production, almost 250 development vehicles underwent worldwide tests in extreme conditions. Specially-disguised prototypes started the hunt for the most spectacular photos.

The Audi e-tron prototype provides an insight into the first fully-electric model of the brand with four rings. For the start of series production, the latest Audi car does not have the classic disguised prototype design but visualises electrification with a design film developed especially for the company. The unfamiliar e-tron lettering runs along the whole side of the vehicle, making it look like it is electrified. In the style of the high-voltage mains network, orange elements illustrate that the Audi e-tron prototype is fully electric: The whole lower area of the car is kept in alternating orange and black segments. With their colour inlays, the expressive sills indicate where the battery and the centre of energy of the car is.[1]

Based on the spectacular design, Cybergroup has developed an extensive range of promotional goods to accompany the launch of the futuristic SUV. The products make use of elements in the black-orange design and make the electrical energy of the advertising message tangible. A stylish give-away bag made of fully-reflective material is reminiscent of electrical energy and seems to radiate the brand lettering. The energy is also visible on a high-quality USB stick with a red LED logo. Electronic gadgets like a wireless charging station for smartphones, a powerbank and a practical 3-in-1 charging cable all stand for the digital network which the Audio e-tron also brings to life. Cybergroup also proves it has style in the right colour scheme like the potential Audi e-tron customer with reflective orange sunglasses. To round off the product range, Cybergroup has developed giveaways like ball-point pens, balloons and energising dextrose cubes from Dextro Energy.