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Tuesday, 19-03-2024

30 years of cyber-Wear

It's been five years since we marked 25 years of cyber-Wear in style. In 2019, the two managing directors, Roman Weiss and Steven Baumgaertner, came up with something very special. They invited their team, still based in Heidelberg at the time, to an exclusive event at Heidelberg Castle to mark this special anniversary.

25 years earlier, it started out much less luxurious, but now almost legendary, with 348 Deutschmark of capital. In 2024, cyber-Wear will be an incredible 30 years old. The last five years since the celebration in the large hall under a flurry of flashbulbs have not just flown by. The company has not stood still since then, but has continued to develop rapidly - breathtakingly, record after record - year after year.

 

Today, the cyber-Spirit team comprises over 80 employees. The Cybergroup has grown from one of the largest promotional product retailers to arguably the largest in the industry. Alongside the small creative centre in Wipperfürth in the Bergisches Land region, the headquarters in Mannheim is a flagship that is unparalleled in the industry.

 

The ultra-modern building represents more than the New Work spirit of our highly innovative team. In Mannheim, warehousing has also been raised to a new level over the last five years. With Autostore, a breathtaking future technology moved into the still new location. The fully automated storage system was also expanded from seven to thirteen robots just two years later and the number of bins doubled from 9,000 to 18,000. STOROJET, an automated, highly flexible storage and picking system, enables goods volumes on six levels, with two high-speed lifts, 54 robots and 2,160 picks per day. The highly automated CVP Impack packing machine has been providing even more speed and automation since mid-February.

 

Shortly before its 25th anniversary, Cybergroup took part in PSI for the first time. Once again, the cyber-Spirit took the trade fair presentation to an unrivalled level. We took our customers to space, at least thematically to Paris, made art and celebrated the entire history of promotional products with the MoPA Museum of Promotional Articles. After every PSI, the entire industry looks to BeachCup, a now irrefutable industry event that represents what cyber-Wear stands for: Make it happen, shock everyone – and we do this right at the forefront, hand in hand with our partners!

 

In the few years since the last big anniversary, so many new customers have been acquired that it's hard to know where to start. Thanks to its great customers, cyber-Wear has also grown to become THE promotional products retailer in the industry. Companies such as CNH Industrial, Knaus Tabbert and Opel have all chosen us. We now not only look after the advertising materials for Deutsche Bahn and AUDI, but have also expanded our collaboration to include merchandise and lifestyle collections and their complete e-commerce and full service.