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Wednesday, 06-10-2021

Why sustainable products?

cyber-Wear has been constantly following the topic of sustainability in its company policy for several years. But in the whole world and especially in the advertising industry, THIS topic is becoming more and more present.

The subject of sustainability has gained more and more attention and importance in recent years. There is a growing awareness of the finite nature of natural resources, and this requires concrete changes in the way we act.

 

At cyber-Wear the issue of sustainability has been deeply anchored in our company philosophy for many years. Our sustainable guidelines shape the actions of our employees and the company as a whole. But how can the aspect of sustainability be integrated into the promotional products industry when in some cases "throw-away" products are still being produced? Here the answer is sustainable materials. Sustainable production. This means creating products that don't harm the environment, which at best are even produced from natural materials. Here are some prime examples that show what sustainable products can look like. From watersave umbrellas to ballpoint pens made of natural PHAs. These products are produced in the most environmentally friendly way possible, with low emissions and a long lifespan. What's more, the products are in no way inferior in quality compared to non-sustainable products.

 

With growing certainty about the scarcity of our natural resources it is actually no longer possible to look away and ignore the impact of one's own products on the environment. Especially in an industry like ours, where products are produced as give-aways for events and the like, there is a growing awareness of how quickly such a product can end up in the bin or in the environment. So why continue to produce and sell environmentally damaging products when there are so many better alternatives? Everyone can and should make a contribution to protecting our environment. In the promotional products industry this contribution is the sale of sustainable products. People will be surprised in many ways what sustainable products can do, and how cool they can look. What's more, people enjoy knowing that they are doing good.