"Travelling with organisation" - TROIKA in the CG Lounge Talk

Since 1992 TROIKA has been developing gift ideas in Germany and selling them worldwide. Its highly diverse products combine surprising innovations, practical functions and fresh design. Currently TROIKA is also promoting the slogan of "Travelling with organisation". Every detail is important, especially when we are on the move. The brand therefore develops and presents robust travel companions and selected products for journeys in order to facilitate mobility. TROIKA stands for design and functionality, so that its products in the mobile field are just as impressive at first sight as they are at a second glance. The brand is well known from the retail sector, but at the same time its products are also ideal as promotional items.

Uschi Kindlein herself has been working at the company for nearly thirty years. It started in 1992 with the brand TROIKA and has since grown to a team of 46 in the Westerwald region. Since its very traditional beginnings, TROIKA has developed into a specialist for a well-organised everyday life. Today the product range represents long-lasting quality as well as strong design appeal with wit and attention to detail.

In the talk Ursula Kindlein introduces, among other things, the "Saftsack" (juice bag), a bag that holds all the items required for the perfectly prepared business meeting in a well-organised manner. The extra compartment for a power bank not only provides electronic devices with their "juice", but also gives the bag or rucksack its name. In addition to attention to detail and technical perfection, TROIKA attaches great importance to attractive, easy-to-understand packaging, since this is the first thing customers hold in their hands.

A further "man's gift" - at the risk of stereotyping - is the alternative to the handbag: a practical organiser for today's mobile man, in which he can store all the articles that might otherwise be distributed across various trouser pockets and pieces of luggage. This mobile office in textile form can even be attached to a DIN A5 notebook or trolley. Just as practical is the Crossbag, which not only offers storage space for everything necessary, but can also be worn easily at the front, back or on the sides.

One of the company's current top articles is the "Construction" writing instrument, which is now available in 20 colours. The ballpoint pen has a touch pen for tablets at its opposite end. In addition, a ruler indicating centimetres and inches, a cross-head screwdriver and a spirit level are integrated.

An absolute classic from TROIKA is the PATENT key ring, which probably every child knows today. The patented article holds six keys, which can be removed individually and easily as needed. In a nice anecdote Ursula Kindlein talked about an enthusiastic customer who had been using his key ring for no less than 27 years and now wanted to order a second one. That's real sustainability.