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Thursday, 21-12-2023

The team behind the whole story

“When we started there was no beginning, there was no end and there is still no end. We went back to the old days but also challenged ourselves to figure out what was next.”

A specialised archive for promotional items: Collection researched worldwide

For the past 12 months, a dedicated team of experts from Cybergroup International has been working on bringing the history of promotional items to life. They have been researching all over the world, looking for unique items and liaising with other museums to compile a globally unique exhibition.

 

“The aim is to synthesise the most important contemporary witnesses from the very beginning, some of which have always been regarded as evidence of a period of civilisation: Sacrificial offerings, election campaigns, advertising, branding or even employee recruitment and retention are included in applied art and all crafts as art forms. Our aim is to curate a globally unique collection that values both the history and the complexity of the industry,” announces Cybergroup CEO Steven Baumgaertner.

 

From Ancient Times to the Future: Through the Tradition and Transformation of Promotional Products

 

On 170 square metres and in eleven interactive room installations and an adjoining shop, PSI visitors travel through the history of the promotional product. Each interactive room represents the development of individual product worlds, from their general creation to their first use in the world of advertising. Needless to say, the focus is also on the future. Where are promotional products and merchandise heading, and how? What influence do modern technologies have and how can they be integrated into our future of haptic advertising?