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MoPA on tour - Haptica // 13.3.2024

Thursday, 20-07-2023

The Museum of Promotional Articles

Tradition meets Transformation - the MoPA Concept

2024 is all about the history of the promotional product. How and where did it come into being, what was its original purpose, and what does the future hold for promotional products? The Museum of Promotional Articles exhibition looks at the historical, contemporary and future icons of the promotional products and merchandise industry.

"It is about the synthesis of the most important contemporary witnesses since the beginning, which were often considered evidence of a period of civilisation: offerings, campaigns, advertising, branding or even finding and retaining staff are included as art forms in applied arts and all crafts. Our goal is to curate a globally unique collection of contemporary witnesses that values the history as well as the complexity of the industry," says Steven Baumgaertner, CEO of Cybergroup International.


The MoPA Museum Shop

The best of the past, present and future come together in our MoPA Museum Shop. In order to embody and portray the essence of our MoPA spirit, and to make it a live experience, we are creating our exclusive MoPA Museum Shop to inspire you with a variety of traditional, but above all new, articles. Take a trip into the past, to the origins of promotional products, right up to the present and to what lies ahead – the future.


As one of the largest galleries of its kind, the MoPA exhibition offers an immeasurable wealth of the most diverse promotional products. Our shop exemplifies tradition meets transformation. Besides our focus on the historical, which takes us on a kind of journey through time, we naturally want to concentrate mainly on the modern era in the shop and bring it closer to our customers. The range aims to include everything, from classic and traditional promotional items to the latest product trends.       


The MoPA Café

Immerse yourself in the world of inventive and artistic dialogue on the theme of tradition vs. transformation, while enjoying one of our delicious coffee creations. Our café is the perfect place to take a short break, recharge your batteries and explore the development processes and history of promotional products in good company. Our curators are also available here for a chat at any time.