The Live-Talk team are guests of the bag experts at HALFAR

In our talks nobody can avoid the topic of sustainability. When is a product in fact sustainable? At HALFAR there is no single answer to this question. Apart from the materials the bags are made of, many other factors play an important role. 

A sustainable basis

Starting with the design of the bags, HALFAR puts a special focus on functionality, efficiency and durability.  After all, in the final analysis the bags and backpacks will only be truly sustainable if they are used and enjoyed for a long time. For this reason, the company attaches great importance to the materials used. Natural fibres such as cotton or jute are constantly monitored. The Fairtrade cotton seal, for example, stands for fairly cultivated and traded raw cotton, which can be directly traced through all phases of production and is processed separately from non-Fairtrade cotton. 

Sustainability in practice

As an instance, the LOOM series is the result of the two important factors of material and durability. It consists of a high proportion of cotton, is wonderfully tactile and of high quality, and therefore appears very robust. The natural sand tone makes the bag stand out and reflects sustainability. The smart thing about this multifunctional bag is the closure solutions: all-round straps that become shoulder straps or handles. As a result everyone can choose whether they want a bag, backpack or pouch.
At the PSI we had the bag finished with various Paris motifs, which again shows the options available for finishing. Our customers were enthusiastic and even after the fair they were still enquiring about the bag.

Sustainability has to be stylish

A bag made of recycled cotton waste? Processed waste from the clothing industry? Initially this doesn't sound like an attractive prospect, but HALFAR's PLANET series immediately convinces us of the opposite. Pretty bags in a mottled look suggest sustainability and style at the same time.  Simple but chic, they impress with their natural colour, and the best thing is that they pay tribute to the renewable resource of cotton twice over. The otherwise discarded cuttings are reprocessed and spun into new yarn so they can be used once more. Sometimes it can be so simple!

Bags with two lives

The history of these bags is fascinating, because in their first life they were one or rather several PET bottles. These PET bottles were then turned into stylish, robust bags that radiate functionality. As a shoulder bag, courier backpack or shopper, there is something for everyone and all the bags offer many different functions.

17 years of cooperation with the Lebenshilfe charity

Social responsibility has a special value at HALFAR and is an important part of its corporate culture. In addition to cooperation with schools and universities, the awarding of a scholarship, health promotion and mobility offers, HALFAR has for 17 years been working successfully and closely with Lebenshilfe. Prosigno, the organisation for integrating disadvantaged people, which was founded for this purpose, employs disabled workers who finish bags with screen printing at the Halfar production facility.

Problems in the supply chain? Overnight instead of overseas

After the Live Talk we were able to visit the huge new HALFAR logistics centre. More than four million articles are stored here on over 7,000 square metres. This means that HALFAR is no longer dependent on shipping from the Far East and can do without long delivery times and high transport costs. The articles are available immediately and can be dispatched within 24 hours. This is a great advantage, especially at present due to the corona virus in China.

After the talk we shot another video about the new logistics centre, the production facility and the new headquarters. Not to be missed: available here from Friday: http://bit.ly/Check_out_CGTV