The COVEL® fitness towel - fast out of the starting blocks

COVEL®, from the cyber-Wear in-house design department, is the ultimate in functional fitness towels. The special feature of COVEL® is its hood, which enables it to be draped not only over any piece of fitness equipment, but above all over the car seat after exercise. This brand-new sporting accessory impresses sports people wherever it appears. In recent weeks the profile of this new development has been pushed by influencers, who have presented COVEL® on their channels, enabling their followers to win the product in a prize draw.

The overall brand identity of COVEL® has now been given an overhaul and placed on a professional basis. The entire website has received a new look and extended features. Short clips and product photos provide information about the great additional benefits offered by the fitness towel with the hood. The website also uses large format images to describe the endless possibilities of COVEL®, whether it's for running, cycling, riding, boating or on holiday – the towel soon becomes an indispensable companion. Some of the influencers also describe their positive experiences with the new product in this way.

In order to present all the benefits in detail, an extensive product presentation is now available on the website and on YouTube. The filming took place authentically at a gym. The video does not just present the applications of the towel with lots of further ideas, but above all the impressive ways in which COVEL® can be individualised for promotional purposes. In order to appeal to even more sports enthusiasts and draw their attention to this new development on the sports market, short fitness videos are currently being filmed, both in the gym and outdoors.

In addition to the existing colours, all Pantone colours can be implemented, while a logo or design can be applied as in print, label or embroidery form in high, low, border or jacquard weave. In combination with various qualities of cotton, this enables an ideal, individual COVEL® to be designed for every brand and every occasion.

COVEL®, the multi-use sports accessory, combines the ultimate in functionality with appealing lifestyle features. Developed by athletes for athletes, the innovative combination of seat COVer and hand towEL is the only car seat cover which is sexy - because it actually isn't a car seat cover at all but a premium-quality towel made of 100% cotton terry cloth. Thanks to a hood made of tailored terry cloth it has a clearly defined front and back and can be easily hung over the headrest of the seat for when you get into the car in a sweaty condition.  Since it can be casually hung, instead of requiring the rubber straps of normal seat covers, COVEL® subtly lets others know you're a sporty person if you leave it hanging in the car. 

It is therefore of unrivalled value to joggers and all outdoor activities: a soft, absorbent and high-quality towel is quite simply indispensable for sport. Of course you can't dry your sweaty running clothes with it, but that's no problem if you start and finish your jog at your front door, where you can then jump straight into the shower afterwards. However if you drive to the start or end of your running route, you will be familiar with the frustrating feeling of sticking to the car seat: repellent and unhygienic! Runners are affected just as much as mud-caked or rain-soaked cyclists, walkers, climbers, fitness circuit or outdoor gym users, tennis players covered in red clay - in fact anyone who gets into the car sweaty, wet and/or dirty can dry themselves with a hand towel, but you will still stick to the seat because of your sodden clothes. Thanks to COVEL®, however, that's all a thing of the past!