The CG Lounge Talk has never been so cuddly

At mbw Lutz Franke is a certified expert for toy safety and, as quality manager, is responsible for product safety. mbw's products fall into the category of baby toys, i.e. for children under 36 months, and must therefore meet strict quality requirements. For mbw, this quality starts with the manufacturing process. Producers are carefully selected and regularly audited. At the same time, mbw has an employee in Shanghai who is responsible for quality at the production sites themselves. She checks the quality either during production or before shipping, in order to ensure that faulty or defective articles are not even shipped in the first place. In addition, the eyes and seams of the stuffed animals, for example, are randomly inspected and compared with a reference sample for factors such as size and symmetry. The DIN EN 71 standard plays an important and mandatory role in this, as the products must meet not only chemical requirements but also specific mechanical and physical properties. For example, the strength of the eyes is tested by pulling them for 10 seconds with the aid of a 9 kg tensile tester. In addition, all seams must be clean and tightly sewn.

Under these conditions mbw produces really cute soft toys, squeaky ducks and many other little gifts in different versions. To start with the smallest ones, the Schmoozies® have a high-quality microfibre surface on their underside, with which the displays of smartphones and tablets can be cleaned easily, quickly and without streaks. With a diameter of 7 cm, the small, soft Schmoozies® are perfect to hold and are a distinctive eye-catcher on the desk because they look simply irresistible.

The cuddly toy selection leaves nothing to be desired, with the mbw range offering a wide variety of choice. From lions, hedgehogs and rhinos via classical bears right across to the panda, moose and elephant. The MiniFeet® brand offers cuddly toys of all different sizes, shapes and colours, but in one respect they are all the same: they're cuddly soft.

The Schnabels® brand includes all the squeaky ducks that mbw offers in every possible variation. Here you will find a mechanic with a matching cap, a football fan with football and flag, a brewer with a beer barrel and even a unicorn. This product group covers an enormous range, and even Dracula, Grandma Duck and the Carnival Prince are represented. There is also a duck in giant proportions and different colours.

In addition to the huge selection of standard articles, custom-made products are also possible. But here, too, quality and adherence to all the applicable standards and regulations come before design. All the articles to be manufactured must first be individually checked for these factors.