The CG Lounge Talk: A crowning conclusion to the year with Pagani Pens

The 20th and therefore final Lounge Talk this year can hardly be beaten as a highlight. At the magnificent Lake Lugano in southern Switzerland, with a snow-white mountain backdrop, Steven Baumgärtner and Dr Eckhard Sohns, managing director of Pagani Pens, talked about brand-new innovations, sustainability and the Prodir brand.

An early morning start was required for the entire Lounge Talk team, with an early journey to the airport. The weather above the clouds looked promising, and remained cloud-free and sunny during the talk. But before the talk, the team was able to visit all three Pagani Pens production sites, and everyone was totally fascinated and astonished by how many components a ballpoint pen comprises, and that Pagani Pens are 100% made in Switzerland. A perfect preparation for the Lounge Talk:

Against the wonderful backdrop of Lake Lugano, the team constructed the setup directly on the edge of lake.  As they were doing so, the tiny waves rippled at the banks and a pair of ducks swam into scene, just as if pre-arranged.

Pagani Pens manufactures at three production facilities in Switzerland. The company is proud of being a 100% vertical manufacturer, producing the very highest quality. This level of quality can only be achieved and maintained thanks to the high level of vertical integration, according to Dr Eckhard Sohns. Steven Baumgärtner too was surprised and impressed that everything from the refill to the ink and right up to the housing is 100% made in Switzerland. Sometimes it seemed to him as if they were no longer talking about writing implements, but rocket research, because the topic is so complex, with workers there working and researching with so much passion.

Pagani Pens began in 1961, initially with the nibs. The nib is an extremely small, finely machined element which requires enormous precision in order to produce a qualitatively high-grade writing implement. Under the brand name Premec, various components, such as the nib, refill and ball point, are manufactured for various writing systems.

What’s special about Pagani Pens is the knowhow and the experienced workers, who research and develop day in, day out, in order to design writing implements that are ever-better and more innovative. At the same time, they know how to deal with the writing requirements of different countries such as China, Russia or America and implement them accordingly. This knowhow of course also applies to manufacturing techniques, quality standards and certifications, which are firmly established in the business.

New in the product range, and an absolute must-have, is the QS Stone, a product which in terms of its materials, weight and look differs considerably from other writing implements. They are made from a special material enriched with minerals, which reduces the plastic content of each individual housing by a sustainable 60%. At the same time, it is 50% heavier, which greatly increases its perceived value. It fits in the hand better and feels as if it is of better quality, which increases the desire to keep the product.

The QS Stone, but also all other writing implements produced by Prodir, are made to last a long time. Without a long service life there can be no sustainability. Prodir is the first manufacturer in the promotional items market to decide upon only offering ballpoint pens with replaceable refills. Because only a long useful life can guarantee effective conservation of resources and at the same time ensure that brand messages can reach people over a long period. 

But the absolute world-first, which cyber-Wear was permitted to present in the Lounge Talk, is the QS40 Air. The QS40 Air’s surface is perforated, with a honeycomb look, therefore showing the interior of the writing implement. And in this case too, 60% less plastic is required, resulting in the product being very light. The product has a high surprise factor for lots of people, due to its completely new, innovative look. This item demonstrates perfectly how important product design is to Prodir, and how precisely it has been developed. With the QS40 Air, the customer can choose from various housing colours and refill colours, resulting in a totally individual look.