Summer Special from Zoutelande

The aim of the live talk from the beach in Holland was to spread the holiday mood before the CG Lounge Talk takes a short summer break until the end of August. In bright sunshine and with the beach empty of people, the Lounge Talk team dragged all the equipment what felt like 100 steps up the dune and 100 steps down again to the Zuiderduin Beachclub in Zoutelande.

The Zuiderduin Beachclub, part of the Fletcher Zuiderduin Beachhotel, is situated in an exceptional location, directly behind the dunes of Zeeland on one of the most beautiful beaches in the Netherlands. Surrounded by comfortable deckchairs, sun loungers and beautiful terraces, Steven Baumgärtner and Han van Houten, XINDAO's Marketing Manager for many years, talked about the latest products and trends.

The Dutch partner supplier attaches great importance to sustainable components in its products. As a result, among other things, the company has created a complete range from the rapidly renewable raw material of bamboo. As far as sustainability is concerned, both parties agreed that there needs to be a step-by-step rethink in the industry. In addition to the large selection of sustainable products, van Houten presented a wide range of outdoor articles.

The two backpacks on display were a perfect match for the bright sunshine and the setting. The fully equipped "party backpack", as van Houten calls it with a twinkle in his eye, includes an integrated, removable Bluetooth speaker that can be effectfully illuminated. The backpack is suitable for the beach thanks to its water-repellent surface and is even available as a cool bag. A further backpack for urban users features a detachable 7-watt solar panel that can charge a smartphone, for example, in 3-4 hours. The product shows the technical combinations possible in promotional gifts and features the clean, modern and unique look of XINDAO's proprietary XD design.

Certainly just as innovative are the sunglasses made of wheat straw, a raw material that is otherwise burned but can now be used in a new form. Upcycling can be a trend-setting approach not only in the promotional products industry. In the same vein, cork is also popular for its versatility and soft feel. XINDAO uses the material as a highlight on attractive, reusable bottles and cups. The high-quality thermal containers keep beverages warm or cold for hours.

Added value, design and 'story behind' generally make sustainable products even more successful. This also applies to the drinking straw made of bamboo, the fast-growing, less thirsty material that is currently becoming increasingly popular. The sustainable straw not only replaces plastic straws, but also looks cool with summer drinks. XINDAO offers a set in the same look as to-go cutlery. According to van Houten, smart design and innovative products don't have to be expensive.

XINDAO presents further articles in its catalogue of more than 1,200 products, offering a wide range of colours and stock available at almost any time. In the cooperation between Cybergroup and XINDAO these are the ideal prerequisites for implementing projects at short notice. The fantastic Zuiderduin Beach Club and its team also offered equally good conditions for the CG Lounge Talk, many thanks!

https://www.mycybergroup.com/de/news/cg-tv-1