Successful premiere of CG Lounge Talk

One day before, the three-member marketing team from the Wipperfürth branch travelled to company HQ in Mannheim to set up everything and, together with Manuel Reisacher, to put the technology to the test during a final dress rehearsal. In the evening things got exciting again, as the equipment and the server unexpectedly broke down. Thanks to capable colleagues and IT support, it was possible to fix both during the night, so that nothing stood in the way of the live stream on the Wednesday. The morning before the first LIVE stream, Cybergroup sent its B2B newsletter to customers and partner suppliers to draw attention to the upcoming transmission. Instead of travelling as originally planned, Manuel Reisacher arrived alone. At the same time his business partner Dietmar Hirsch was at a start-up event looking for an investor to further expand the brand of the still young company.

In the morning the entire team was already pretty busy, the entire equipment was tested one last time, non-existent, nervous beads of sweat were powdered from the forehead of the partners in the conversation, pictures were taken and a last short interview was conducted with the CEO of the headphone manufacturer. A few minutes before the LIVE broadcast, the tension and even a little nervousness increased - but except for minor sound problems in the first few seconds, the LIVE stream then began smoothly.

Manuel Reisacher from Earebel and Cybergroup CEO Steven Baumgärtner talked about the special features of probably the most comfortable headphones in the world, listening to music and making phone calls without restriction. The start-up founder explained the original idea behind the premium headphones integrated into headwear. Starting with home-knit hats, the brand now offers a wide range of hand-knitted caps, lifestyle beanies and lightweight headbands in which the high-quality Bluetooth headphones can be inserted. The advantages are comfortable wear, no more pressure or slipping. On first acquaintance the idea of customising the products for B2B, too, was born. Cybergroup's customer Porsche was a more than successful start into the B2B business as a second source of income for the still young brand Earebel.

The caps as well as the headphones and even the packaging can be customised in a variety of ways. From a minimum quantity of 150 pieces the headwear can be photorealistically sublimated, lettering knitted in, patches applied and more. From 2000 pieces the headphones can even be ordered in an individual Pantone colour and logo.

Together with its cooperation partner JBL, the brand is next planning a headband for the headphones, so that they can also be used without headwear, as well as waterproof models that can be inserted into a bathing cap, for example. There will also be a player integrated into the headphones. The headwear is produced in Poland, or hand-knitted by mum in the Allgäu. The headphones of course come from China. The products are mainly distributed via the company's own online shop, as well as sports and electronics retailers.

https://www.mycybergroup.com/de/news/cg-tv-1