Some special travel flair for the home

Over the past few months the Deutsche Bahn ICE 3 trains have been refurbished and during this redesign a large part of the interior of this high-speed fleet has gradually been replaced. The new seats, for example, have a modified backrest design. These and other conversion measures, such as the relocation of the luggage racks to the open-plan compartments, now give each ICE train a new look, more passenger comfort and even a little more space.

Railway fans can accordingly use the official merchandise shop of Deutsche Bahn AG, managed by our cyber team, to equip their homes with original furnishings from the ICE fleet. The train seats are particularly popular. The double seats from the 1st class of the ICE 3 provide unique comfort with a wide seat area and high-quality leather upholstery. The seats from the 2nd class are of course equally comfortable, but also offer a particularly high recognition value thanks to the design of their upholstery. Customers can now also create extravagant eye-catchers with the original tables, service trolleys or even the individual locomotive identification plates.

To underline the brand value of Deutsche Bahn with regard to quality, sustainability and digital competency, my team has reviewed the entire range. Both the products in the official merchandising shop bahnshop.de and its online appearance reflect the corporate strategy and the shared marketing concept.

At the beginning of last year my team and I were awarded the promotional materials budget of Deutsche Bahn AG for the next five years, and we took on the exciting task of not only reworking the entire Deutsche Bahn merchandise range, but also to provide full service including the specially created web shop. Since then we have been working at full speed on ever new and trendy products for customers. That's why we are of course once more especially proud of the individual original products in the shop! 

https://bahnshop.de/