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Monday, 23-07-2018

Skilfully stirring up the excitement to fever pitch: Cool, cooler, camouflage

Dealers were invited to sample the newest developments in the world of Ford at the "Ford erfahren" ("Find out about Ford") event. But there's one highlight the company is being particularly tight-lipped about! During the weeks around the event, the first cool sneak previews popped up on the channels of the Ford Lifestyle Collection - here's your chance to take a peek!

At the beginning of July, the Ford brand invited German dealers to the "Ford erfahren" event in Krefeld. Here, among other highlights, the new Ford Focus was unveiled. Cybergroup was also on the ground with its event team to bring the cool products of the Ford Lifestyle Collection to the fans.

But there's one sporty highlight which is still shrouded in mystery. The first sneak previews were gradually filtering through to Ford and motor-racing fans via the social media. The Ford Performance family was hosting a visit from a very special bundle of raw power: The cool racing version of the Ford Fiesta is now showcasing itself for the first time as an exclusive show car in a special design: sporty camouflage in dark shades of grey with explosive touches of red as film overlays from expert Check Matt. Typical of the way in which dealers are constantly being surprised by new highlights that show just what Ford is capable of in design terms.

 

The Ford Lifestyle Collection developed corresponding products in Camo look. As always, the Ford Performance range from the Ford Lifestyle Collection showcases a clean and sporty look - accentuated with extra cool touches of angular camouflage design. The range consists of casual clothes like hoodies and T-shirts along with accessories like gym bags, flat caps and much more besides. Even if you can't make it to Krefeld in person, you can at least clothe yourself in the stylish merchandise items available online in the webshop of the Ford Lifestyle Collection: 

https://fordlifestylecollection.com/

And the excitement continued on the social media channels of the Ford Lifestyle Collection with short teasers in the form of pics and clips. The excitement has barely started: After the media days in Krefeld, the show cars carried on to their next destination - did you say "show cars" in the plural? Yes, you read it right, the sporty Ford Fiesta in camouflage design has enlisted the help of another automotive powerhouse! The new Ford Mustang was also set to showcase the same unusual stick-on design.