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Tuesday, 19-03-2024

Richartz at PSI TV Livetalk

A traditional brand reinvents itself. Richartz is known for durability, quality and design. At PSI, the family-run company shows how traditional values and classic products can be transported into the future.

For Richartz's team, the PSI in Düsseldorf is almost a home game. Every year, the Solingen-based company looks forward to the promotional products trade fair, which, according to Managing Director Stefan Richartz, has recovered quickly after the coronavirus lockdown. Cyber-Wear CEO Steven Baumgaertner has also praised the international focus of the trade fair.

 

For the MoPA Museum of Promotional Articles, the family-run company has delved deep into its private archives and made real treasures from the company's history available for the exhibition. At the same time, the traditional Richartz brand is looking to the future and has recently reinvented itself.

 

Richartz relies on its solid, design-orientated brand. It conveys trust and emotions to customers. The brand should be made more visible to these customers. Richartz is known for durable, innovative products that can be a loyal companion to the customer for years with their practical benefits. This consistently well branded product with numerous functions - and a consistently good promotional item at PSI - is encapsulated in the striking claim "Good to know you have it".

 

Richartz uses clean, modern advertising videos and animations to present the new claim and the high-quality products. Richartz wants to rethink classic items such as the pocket knife as well as its corporate image. With their elegant appearance, the products combine useful components with high functionality – true icons.

 

In addition to the well-known high-quality design classics, the company also offers basic tools in the lower price segment that do not compromise on their solid sustainability. For many years now, another exciting in-house development from Richartz has been the pocket or key tool with versatile functions for everyday use, problem solvers for when you are on the move. In the Key Tool Shop, you can find new, funny promotional items that not only impress with their quality at very reasonable prices, but are also constantly being optimised.

 

Watch the whole conversation on YouTube