New campaign: "Nix wie…"

At the moment the world of l'tur consists almost exclusively of emojis. In the new campaign everything – from social media posts to the holiday search – is expressed in emojis. Customers entering an l'tur shop are greeted by smiling emojis wearing dark sunglasses.

The focus is very much on the new campaign: Nix wie… (There's nothing like….). Everybody connects the well-known "Nix wie weg" (There's nothing like getting away from it all) marketing campaign from the year 2016 with the travel company l'tur. This slogan has now been incorporated into an updated campaign, which benefits from its high recognition level. The words "Nix wie...." are followed by emojis depicting the beach, palm trees, islands, ships or bikinis. The meaning is something like "There's nothing like the beach", or "There's nothing like the bikini", aimed at generating that holiday feeling.

For the emoji campaign cyber-Wear is developing buttons for employees with the slogan "There's nothing like a detective", because finding out exactly what customers want is very like detective work. In addition cyber-Wear is designing balloons with a unicorn or tortoise motif as well as duffle bags. During promotions the articles are handed out as giveaways in or in front of the l'tur shops.