MYRIX in the CG Lounge Talk – and in the Mannheim warehouse

On the same day the new cyber notebooks from MYRIX were delivered, the optimal basis for discussing the individual product developments of the notebook manufacturer.

The company's high-quality notebooks and book calendars are individual and always special. It is the many small details that matter in this respect. These details, the processing in product and logo printing, the quality, the individuality and the incredible variety of different decoration possibilities make MYRIX articles ideal brand ambassadors. For MYRIX, production in Germany and Europe is an important factor. This means not only short distances, but also fast delivery times. For customers with lower budgets, MYRIX can also offer products from the Far East via its own office in Hong Kong.

A notebook may be aclassic promotional product, but even here individual solutions are needed. The new cyber notebook was also produced in an uncomplicated way in a small edition. On the one hand, this is made possible by regularly available stocks which can be printed on at short notice, including on the spine, embossed or otherwise finished - and then delivered immediately. Advertising leaflets, for example, can even be inserted at a later date.

However, the main business in which MYRIX specialises is printing to customer specifications. The interior design can be individually adapted from as little as 250 pieces. Countless surface finishes, materials and colours are available for the cover. For the Camo Collection of the Ford Lifestyle Collection, for example, such unusual surfaces as well as textile covers were created jointly. The elaborate design was faithfully applied to a Setalux material and even continued in detail on the spine.

In general customers opt for the standard range, but the wide range of variations is ideal for presenting a brand in a progressive way. The company's own cyber book, too, is rich in individual details. In another cooperation, the current hardcover will be followed by a softcover notebook. In this context Patrick Döring also discusses the topic of sustainability. As far as paper is concerned, sustainability can be implemented using raw materials such as grass-based or recycled paper. Customer perceptions are also changing, and today products must not only look sustainable, they can also cost a little more. In addition to this new willingness to pay more for sustainability, the products themselves no longer look "eco", but are available in colours which are no less brilliant than in those produced conventionally. Their appearance is so good that their sustainable features have to be highlighted on the products to make them clear.

Another current topic in the talk is that order quantities are constantly falling, but at the same time more and more individuality is required. MYRIX is responding to this with its new MyCollection concept, which can basically be broken down to individually produced one-off items such as soft or hard covers, printed in four colours - and even individual pages of a book such as a personalised foreword can be printed in a different type, and all this in a maximum of three to four weeks! This concept in particular shows how versatile even a supposed classic of promotional materials can be.