MoPA on tour - first stop HAPTICA® live

At the beginning of January this year, the MoPA (Museum of Promotional Articles) celebrated its premiere at the PSI trade fair in Düsseldorf and impressed visitors with unusual exhibits, informative facts about the history and origin of individual promotional articles, and amusing anecdotes. MoPA is now going on tour and will also be making a guest appearance at HAPTICA® live in Bonn on 13 March. After the unique collection met with an enthusiastic response in the industry, WA Media, organiser of HAPTICA® live, and Steven Baumgaertner agreed at short notice to also present excerpts from the MoPA as part of the "Haptic Advertising Experience". Using elaborately curated and lovingly compiled exhibits and texts, visitors learn amazing facts about the centuries-old history of the promotional product and milestones in haptic advertising.

We travel back in time to the Stone Age and then roam through the various epochs of human history up to the present day, because advertising has been around for thousands of years, in a wide variety of ways. Which was the very first promotional item? What does President George Washington have to do with it? And which came first, the lighter or the match? You can experience this and much more live at HAPTICA®!

https://haptica.live