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Thursday, 18-01-2024

MoPA – A Unique Experience at PSI 2024

Just a few days ago, we were still in full PSI mode! Three days of trade fair, three days of construction and months of preparation lie behind us. Together, we delivered a performance and a team spirit that we are proud of; together, we rocked the MoPA project.

Alongside our daily and Christmas business, our graphics team conjured up a perfect trade fair presentation from the creative hat that will be remembered. Countless designs that made the lounge, museum, store and studio unique, from impressive banners across the entire area to information boards, posters, digital content and even small postcards – no one at PSI could ignore MoPA's legendary CI.

 

At PSI, MoPA was not just the Museum of Promotional Articles. We were represented at the trade fair by a core team that took care of the perfectly smooth running of the event and looked after customers and team colleagues in the lounge. As was the case last year, all lounge guests could look forward to excellent cross-over cuisine from Canonicus Food at lunchtime. At the Museum of Promotional Articles (MoPA), the cyber team presented months of research work in the form of extraordinary exhibits, informative texts and amusing anecdotes from the history of promotional articles. In parallel with the VIP bluesign lounge for our customers and the highlight MoPA, live talks with our partner suppliers were held in the PSI studio throughout the entire trade fair. Are you curious? You can already find a lot of content about MoPA on LinkedIn and Instagram.

 

In addition to the team, we would like to thank all visitors, customers and colleagues who experienced and shaped the entire trade fair presentation with us. In numerous talks with our partner suppliers, discussions in our lounge, joint tours of the museum and two evening events, we celebrated the cohesion of the industry together.

 

PSI and MoPA kicked off with a unique event on Monday evening, the biggest industry get-together at the trade show to date. An international audience explored the carefully curated exhibition with flashbulbs, live jazz and finger food. Even the Mayor of Düsseldorf, who emphasized the importance of the trade fair for the city and the industry, did not want to miss it.

 

With the complete package of museum, lounge, store and TV studio, we were able to present the promotional product in a completely new light and offer our visitors a unique experience. The feedback from the industry was correspondingly enthusiastic, and the cyber-inspired collaboration of recent months was more than rewarded!

 

www.mopa.world