Mechanical engineering company receives its own flagship store

Sany Group, a mechanical engineering company headquartered in Changsha, China, specialises in construction machinery, excavators, cranes and wind turbines. All its European operations are centrally controlled and monitored from Bedburg near Cologne. 

Last year cyber-Wear already developed a wide spectrum of advertising materials, ranging from clothing, electronic and leisure articles to models for machine builders. This year the official merchandise shop has also been designed in line with the company's CI. The shop went live at the end of January. Since then the employees, fans and construction machine enthusiasts could explore the range.  And they can do it 24/7 throughout the year.

In the shop they will find exclusive items such as a stylish matt black, wireless charging power bank with soft-touch surface and a high-quality Harvard A4 leather folder with a zip. In the "Leisure & Travel" category fans will find caps, cups and guest umbrellas in the typical Sany-anthracite. Office articles include a DIN A4 clipboard, a Rotate USB stick, ballpoint pens and a checkered notebook. Particularly popular are the various model construction machines, ranging from mini excavators and high-rack forklifts via mini cranes and telescopic loaders to crawler excavators.           

The webshop also offers a large selection of clothing. From a simple black polo shirt and a classic T-shirt via a chic black waistcoat and a stylish softshell jacket to a warming fleece jacket and the all-rounder, the windbreaker. Cool hats and caps round off the outfit.