Individualisation from A to Z

With all the hustle and bustle of the PSI trade fair and the highlights of the MoPA Museum of Promotional Articles, you might have missed an exciting detail. One of the rooms not only presented the development of the highlighter as a promotional item, but also a black and white cyber-mandala that stretched across the entire wall.

With two large boxes full of Stabilo highlighters in all colours, visitors were invited to get creative. The opportunity was used to the full; hardly anyone left the museum without having drawn, painted or written something here.

We kept this decorated trade fair banner after the event to show how you can think through unusual promotional items from A to Z. The signatures and drawings of the many visitors have turned the mandala into a unique, customised piece that is inextricably linked to this special museum exhibition.

The banner is currently on its way to our long-standing partner supplier Halfar. The specialist for customised, high-quality and high-performance bags will manufacture totally unique products from this special raw material. By doing so, we are upcycling our own exhibition stand into extraordinary unique pieces!

With this project, cyber-Wear celebrates the essence of the promotional product: Individualisation, partnership, sustainability. In the end, the unique story will even do some good. cyber-Wear will auction off the individualised unique pieces with a story for charity. And who wouldn't want to secure such a unique piece of manifested creativity?