HALFAR shows its strengths in the CG Lounge Talk

For the current CG Lounge Talk, already the tenth in the series and this time with HALFAR, cyber-Wear introduced entirely new technology. During the previous two weeks almost all the old equipment had been replaced by even more professional technology not just for the upcoming talks, but also with a view to the company's big plans for 2020. However, it was the high-resolution cameras with the latest 4K technology and correspondingly large amounts of data that brought the livestream via YouTube to its knees on Wednesday morning.

In spite of this the conversation with Halfar was both interesting and informative. Unfortunately it could not be watched in the live stream, but since Wednesday afternoon it has been available on YouTube and cyber TV. In its company presentation the bag specialist asks "What makes a good bag", and displays a selection of its high-quality products, which offer the optimal platform for brand presentation. During the talk Sales Manager Jens Brand explains the details.

For over thirty years the Bielefeld-based company has stood not only for equipment bags for special purposes, but above all for a sophisticated range of promotional bags. In the promotional goods industry HALFAR is often regarded as a pioneer in the field of sustainability. The company's values are put into practice in everyday company operations and are accordingly reflected in its product ranges. The "Organic" series is manufactured from GOTS-certified organic cotton, a seal of approval that stands for a seamless and traceable standard in environmental and social compatibility - a subject that is rightly in increasing importance to the industry and needs to be addressed. The range consists of various small cosmetic and organiser bags, the continuing trend towards drawstring bags and particularly environmentally friendly fruit and vegetable bags. In addition, it is clear here that "ecological" does not always have to be undyed wool white, but can also come across as colourful.

Jens Brand is particularly proud of the agile product management team at HALFAR, which actively visits trade fairs, makes store checks and develops its own designs in-house. As a result new ideas for colours, materials and shapes are constantly being developed. However, in terms of quality and workmanship HALFAR always applies the high standards that it has developed with its many years of experience. After all, both the product and the advertising message are only enduring if the bag lasts a long time and is used with pleasure.

The second highlight presented by Jens Brand is a series in which the customer logo is especially eye-catching, thanks to the quilted design. Here the fast-lane technology specially developed by HALFAR is used, in which a logo created in digital printing on a backing material is integrated into a frame element already attached to the bag. This process allows the goods to be individualised and delivered within just one to three working days, depending on the quantity. Full-colour CMYK motifs, colour gradients or spot varnishes that accentuate the logo are possible. Even lasered labels can be glued in here. The overall look created by the attractive product design results in a wide variety of high-quality promotional bags that can be produced with great speed even from the smallest batch sizes - two further strengths that distinguish HALFAR as a supplier.