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fordlifestylecollection with a new shop system
We have now transferred the merchandise shop for the Ford Lifestyle Collection from xt:Commerce to Shopware. Shopware brings us a number of significant advantages, with a more diverse range of plug-ins and apps which allow us to meet the complex requirements of our customers in an even better way.For some time now, we have been successfully switching over our online stores from xt:Commerce to Shopware. Why? Technical limitations meant that the shop system we had been using up until this point was starting to reach the limits of its capacity, so we carried out an analysis of the market to find an alternative. From the very beginning, Shopware's support and communications were really good. Whatever the problem was, they always found a solution, and fast. The Shopware platform makes it possible for us to respond in an even more flexible manner to a huge range of different customer requirements and to offer highly complex online shops. Lots of the plug-ins and apps that we use have been developed in-house.
The merchandise shop for the Ford Lifestyle Collection is one of the most complex shops that we operate, with 14 different languages and 8 currencies and an integrated dealer portal with an individualisation tool. Thanks to the experience we have gained over the last couple of years in changing over from xt:Commerce to Shopware and the fact that we have developed a number of our own plug-ins and apps, we were able to successfully complete the transfer in a relatively short time. There has been no fundamental change for Ford fans. The set-up of the shop is exactly the same, but the layout is somewhat cleaner and we have been able to achieve a significant improvement in performance in general running and also in the search function.
Take a look: https://fordlifestylecollection.com/ and feel free to subscribe to our newsletter.