Follow us around the Mahlwerck factory

Seamless quality through genuine human expertise

How are cups manufactured? Very simple (we might think): the raw material goes into one end of the machine and a cup comes out at the other end. Far from it! With the exception of a few steps, such as the paint finish, every single step is high-quality manual work and this is where Mahlwerck has found the ideal location in the Czech Republic: like Germany, the Czech Republic has a very long porcelain tradition. The country possesses the high level of manual craftsmanship which is essential to the manufacturing process.

A centuries-old concept - trendy and enduring!

With its robustness and high visual, tactile and ultimately emotional value, Mahlwerck is reviving porcelain today as a sustainable alternative. Sick of paper cups? Why not go back to porcelain? In addition to typical tableware products, Mahlwerck naturally offers the ubiquitous to-go cup in all colours, shapes and sizes and - particularly practical and logical: water bottles that also fit the usual Soda-stream machines. The cups are available in dishwasher-safe and dishwasher-resistant versions, i.e. with the kind of extra sturdiness which is indispensable for the catering trade. Such a high-quality cup can last forever and if it is chosen as our favourite piece, we'll take all the better care of it!

Top brands on fine porcelain

This sums up exactly what Mahlwerck aims to achieve: making favourite cups. Today it has almost been forgotten that porcelain can be finished much more precisely and elegantly than an aluminium cup, for example. With fine engraving the brand identity is stylishly and subtly accentuated. And if every cup can be made as an absolutely unique piece, there is a good chance that it will become THE favourite cup that is used every day. After all, with stylish branding that expresses additional individuality through the cup, a very special intrinsic value can be created for the user, which then places the brand directly on the user's desk during lunchtime and coffee breaks. Mahlwerck can paint the cups individually in all Pantone colours. As a result individuality is created on several levels: for the brand - and for the end user.

Quality = manual craftsmanship + high-end technology

Only a few steps in the production of Mahlwerck are not carried out by trained and skilled human hands. The glaze according to customer-specific Pantone values is applied by a robot - as in the automotive industry. This is because the correct application of paint is particularly important for dishwasher resistance. The robot ensures the required thickness of the glaze with absolute precision. To do this, it is programmed individually for each cup shape. For each of the different cup types, the robot is given special points which it covers its way across the shape of the cup. For absolute perfection, however, an employee takes a final look at the result.   

The CG Live Talk on the go

A video about the production process or a conversation containing the relevant information? We thought: why not combine the two? During a casual but well-planned walk with several interesting stop-off points, Steven Baumgärtner and Tobias Köckert explained the production process while it was actively running in the background and the whole thing became easy to grasp. We also got even more out of our CG Live Talk with the combination of manual craftsmanship and technology. Cameraman Michael moved the camera backwards through the factory in one go. New camera technology helped with judder-free movement. In this way we were able to combine our two interests: we want to talk about products. But we also want to show them and their production and make it possible to experience them visually. This CG Live Talk is yet another benchmark for us.

Like pizza with all the toppings! 

Of course, such a shoot is even more fun with a partner like Mahlwerck. Mahlwerck really strives to create the perfect brand ambassador in its products: an individual feel and individual appearance can be achieved through up to eight working steps with several glazes and firing processes, and above all through a lot of manual input. There is then a different glaze on the inside than on the outside, with multi-colours, styling, branding and engraving. We have had many of these "all-in-one cups" produced by Mahlwerck. Here's to further great projects! To the continued pursuit of perfection!