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Friday, 03-07-2020

Exceptional gadgets and practical everyday helpers in the CG Live Talk

A sustainable overall concept, re-usable and durable products, innovations and the efficient eradication of germs at home or in the office were the topics of the most recent talk with Spranz.

The firm of Spranz was founded in 1965 by Reinhardt Spranz with only one employee for the production of driving licence holders and key cases. To the present day it is a family business in constant expansion, with a team of over 90 employees producing a wide range of innovations and a design-oriented portfolio of over 800 articles. The focus has always been on the development of extraordinary products that support and help people in their everyday lives. In the promotional goods industry exceptional products are essential, because standard products are boring and don't stand out.

 

Managing Director Lorne Spranz doesn't particularly wish to focus on the Covid-19 issue, but nevertheless the team at Spranz have thought about how they can tackle the problem and what will probably be indispensable in the future. Lorne Spranz presents the idea in a very amusing and graphic way, quoting studies which state that the bacterial contamination on smartphones is 10 times higher than on a toilet seat. Terrifying but true, and we don't hold the toilet seat up to our faces. But in the case of the smartphone this is quite normal. External cleaning with alcohol or glass cleaner destroys the surface of the smartphone in the long run, but there is a contactless solution from the industrial sector: UV-C light. in a certain nanometre range UV-C light, a component of natural sunlight, has a germicidal effect and is already used for disinfection in hospitals. As the active mechanism of UV-C is physically based and there is no chemistry, toxic compounds or formation of resistance involved, undesirable micro-organisms are neutralised in an environmentally friendly and effective manner, and without any contact. Using this method the Metmaxx MobileCleaner, the Metmaxx CleanStation and the Metmaxx Charge&CleanStation clean and disinfect smartphones, keys, masks, coins, wallets and all the other things that we often hold in our hands. Whether at home, in the office or on the road, the risk of spreading germs and infection is significantly reduced. The devices can be promotionally enhanced over a large area with a high visibility level on the front.

 

Spranz understands sustainability to mean above all the overall concept. For example, all the company's shipping is carbon-neutral. Spranz also invests in the projects of myclimate, an international initiative of voluntary CO2 offsetting measures which, for example, replaces fossil energy sources with renewable energies and implements local reforestation measures with small farmers. The  Franz green concept also includes the electricity the company uses. This is obtained from LichtBlick, Germany's leading green electricity provider, which has saved several thousand hectares of rainforest over the past 15 years.

 

When it comes to products, Spranz follows the principles of re-usability and durability. For Spranz a product is sustainable if it becomes a favourite with customers, is used with enjoyment and simplifies and supports their everyday lives. The prerequisites for this are sophisticated technology, modern design and innovation. The cross-section of a coffee mug, for example, shows that it is not just a simple mug and there is much more behind it. The coffee mug is double-walled for long-lasting warmth and enjoyment. In addition it is made of food-safe steel and copper vapour-plated. All cups are leak-proof, which is a matter of course for Lorne Spranz.

 

In addition to coffee mugs and similar innovations, Spranz also specialises in the field of torches and in particular those models which are fully sustainable in that they are easy to recharge. The torches feature extremely powerful LEDs, very low power consumption and offer lots of practical functions such as a COB floodlight, magnets, warning lights and flashing lights. The use of rechargeable flashlights or head torches saves mountains of batteries. Sustainability also works in the same way with the company's lighters, because they can also be recharged and therefore don't burn gas.

 

Based on a wealth of experience Spranz has developed and established a well thought-out concept over the years. The brand logo reflects this concept perfectly. On the one hand it stand for the ecological aspect, which includes recycling and climate neutrality, and on the other product safety, certifications, quality and of course social compliance.