Cybergroup returns with its own lounge at the PSI 2019

Europe's leading trade fair for the promotional goods business is the top meeting point for the industry, and will enable you to immerse yourself in a fascinating promotional universe from 8 to 10 January. Last year nearly 1,000 exhibitors, including agencies, retailers, manufacturers, importers and processors, provided around 18,000 trade visitors with inspiration generated by a huge range of new products – genuine premieres, innovations and upcoming trends. The exhibitors also of course include many suppliers from our carefully selected network. The 2019 PSI Exhibition is breaking new ground. For the first time, viscom - the specialist trade fair for visual communication - and the PromoTex Expo fair for advertising textiles are being staged parallel to the PSI Exhibition.

Event organiser Reed Exhibitions wants to use this new concept to create Europe´s largest trade fair platform addressing advertising and sales, neatly organised into trade fair concepts that are distinct, yet related. Repositioning of this kind permits participating trade fairs to make contact with even more exhibitors and professional visitors from all over the world. "They represent the entire spectrum of visual, textile and haptic advertising", said Hans-Joachim Erbel, CEO of Reed Exhibitions Germany.  The focus is on Promotion & Sales, Signmaking & Print, and Textiles & Soft Signage.

After their initial participation last year, cyber-Wear and the Cybergroup will be present at PSI in 2019 with their own lounge. On the fair industrial customers´ day, promotional dealers can invite their guests to drinks and lunch, and talk about specialist topics in a relaxed atmosphere at their exclusive 35 m2 zone. A wide range of ideas are presented in a relaxed atmosphere, ranging from creative giveaways to innovative, personalised merchandising options and high-quality premium gifts from top partners. Visitors can use the brand new products to support and enhance their marketing activities cycle, from promotional campaigns to product launches. Cybergroup provides product samples and digital presentations directly in the lounge. On the first two days the entire cyber-Team will be able to look for ideas and inspiration for the new year.

One of this year´s great innovations is the "Distributor Village", a centrally situated hub at which promotional traders can present their services, teams and products. Visitors can look forward to a perfect high-visibility presentation from Cybergroup, showcasing visual communication, advertising materials and corporate fashion. Another trade fair highlight continued this year is the exclusive evening event attended by both national and international fair exhibitors and customers. The Company marketing team is looking out for new trends again, and will be reporting directly from the trade fair on social channels, and in our own cyber Lounge at regular intervals. Visitors and customers can stay up to date at all times by clicking on the appropriate event website https://www.psi-show.net/english-home.