cyber-Wear with and on behalf of Ford at the 88th Geneva International Motor Show

At the 88th Geneva International Motor Show cyber-Wear will once more be presenting the Ford Lifestyle Collection as an exclusive shop within the Ford stand. As one of the world's biggest and most significant automobile exhibitions, the Geneva Motor Show will be opening its doors on 8 March 2018. For 11 days this globally prestigious tradeshow will be presenting cars of all classes, from high-powered racing cars via hybrid and electric models right down to 'bread-and-butter' cars. This is what makes the motor show a real experience for all automobile fans, and cyber-Wear will once more be participating.

As early as the two press days on 6 and 7 March cyber-Wear will be presenting the official Ford merchandising collection with its own event team. This year's exclusive selection primarily consists of exciting products from the Ford Performance collections: Ford RS, Ford GT, Ford Mustang und Ford ST. This family of high-performance models combines the expertise, know-how and experience of the Ford Racing Team and the RS team, as well as other development departments. Ranging from small souvenirs via high-quality, stylish textiles to collectors' items such as model cars and high-end cups: there's something here for everyone. The cool products tempt both new and regularly returning fans to make purchases.

The Ford Lifestyle Collection shop is once more skilfully integrated into the Ford tradeshow stand, so that it will be unmissable for visitors. Cool products will be presented in an exclusive setting. Everything will be rounded off by making-of videos, illustrating the photo-shoots for the various collections.

Anyone who is interested but won't be able to attend the fair in Geneva can check out our online shop and conveniently place orders there. All articles are available online at www.fordlifestylecollection.com/.