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Monday, 09-04-2018

cyber-Wear is developing a new digital catalogue for the Ford Lifestyle Collection

The catalogue, which is presented in a new design, covers all the products in the various collections and will be updated as soon as new products are included in the shop

cyber-Wear is developing a new digital catalogue for the Ford Lifestyle Collection The catalogue provides an accessible overview of the shop and contains all the articles in the various collections. These collections are numerous and highly diverse, ranging from the unadorned Ford Basic Collection, the high-speed Ford Performance Collection, the stylish Ford Mustang Collection and the cool Ford GT, Ford RS, Ford ST and Ford Edge car collections. Special collections such as the Ford Heritage, Ford Outdoor, Ford Kids and Ford Built Tough series should also not be forgotten. In addition all model cars are listed in a separate category, because there are already 16 different models built to different scales, ranging from family saloons to racing cars.

 

As soon as new articles are launched in the shop the catalogue will also be updated, so that the latest version is always available online.

 

A two-day photo shoot was organised in Cologne to ensure that the products are presented in the new catalogue in an appealing and professional way. The photo shoot involved five different models, who were selected in order to represent the character of the individual collections. They included two men, one woman and two children, with the latter presenting the products in the Ford Kids Collection. Behind the scenes an additional camera team filmed a making-of video, while a further nine-person team made sure that everything went smoothly and efficiently.

 

http://www.cyberhd.de/Kataloge/Ford_FLC_Collection_Catalogue_B2C/Ford_FLC_Collection_Cataloque_B2C.html