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"3malE Bildung mit Energie“ – RWE and innogy are encouraging children
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The companies RWE and innogy have set up a portal called 3malE to encourage young people and interest them in energy topics. Under the motto "Bildung mit Energie" (Learning with energy) the portal provides games and experiments, videos and excursions as well as learning and teaching materials. There are lots of offers for both young and old in many regions. Kindergartens, nurseries and schools receive special support in the form of materials and suggestions of ways to help children discover, explore and experience energy.
A regular project of the state-wide educational initiative is the annual innogy school relay, which will be held this year for the 12th time. The run promotes team spirit and is a great experience for classes. The participants in the big final race are selected in the regional qualifiers, with the final then held as part of the national competition "Jugend trainiert für Olympia" (Young people training for the Olympics) They relay teams are made up of eight pupils, who each run 100 metres of the course.
The overarching goal is to beat athletics star Willi Wülbeck over 800m, who broke the German record for this distance at the World Championships in Helsinki in 1983, and whose record still stands to this day. The German record holder is always there at every race, offering running tips, doing the awards ceremonies and handing over record-chasing shirts. This year, more new towns in NRW (North Rhine-Westphalia) are taking part, and Willi Wülbeck, together with innogy, is looking forward to welcoming each record chaser.
cyber-Wear is producing 7,300 special edition t-shirts for the school relay race. The printed green tops will be given to all the participants and finalists at the event, and in addition to the cool innogy signet are also adorned with the autograph of the patron on the back. Along with the shirts, cyber-Wear is also offering a special edition of the recently-created advertising article collection for their new customer innogy.