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Monday, 17-05-2021

PSI Digital 2021 – CW will be there!

This year, due to the corona pandemic, the annual PSI trade fair will be taking place digitally. CEO Steven Baumgartner will be there at 10:00 on 20 May and 09:30 on 21 May. Under discussion will be digitalisation and the PSI Sustainability Award.

PSI Digital 2021 is the largest European platform spanning programme, sourcing and network, bringing together merchants and suppliers not just nationally, but also internationally. All year round it offers digital thematic highlights, which represent optimum preparation for the PSI trade fair next January. The focus is on product innovations, topics relevant to the industry and training sessions to help distributors of promotional materials. There is also a major focus on sustainability issues. Experts such as our CEO Steven Baumgartner explain why sustainability pays off, and how it can easily be integrated into advertising campaigns, for example.

 

The kickoff event starts at noon on 19 May, with the event finishing 48 hours later on 21 May. Steven Baumgartner will be there on two of the three days.

 

On Thursday 20 May at 10:00, he will be speaking with Alexander Ullmann, managing director of pen manufacturer uma Schreibgeräte Ullmann GmbH and Frank Dangmann, president of the GWW (German Promotional Article Business Association) on the topic: ‘Digitalisation: Bearer of hope or a nightmare for the industry?’

 

On Friday 21 May at 09:30, Steven Baumgartner will be speaking about the PSI Sustainability Awards. Because sustainability isn’t a temporary fad, but rather offers so many opportunities. Especially in these times of corona, sustainable products demonstrate truly miraculous effects when it comes to customer communication and communicating with customers.

 

You can visit the trade fair at psi-messe.com. So don’t forget to tune in!