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Tuesday, 18-05-2021

The #waterSAVEchallenge. We're part of it!

The cover material of the FARE umbrellas attracted a lot of attention by winning the "Innovator of the Year 2021" award. This attention has been noted, and the concept is being consistently developed further. The #waterSAVEchallenge aims to make a significant contribution to reducing the consumption of precious drinking water, with money and donations in kind going to the "Viva con Aqua" organisation.

By using a revolutionary dyeing process FARE contributes to a reduction in the consumption of raw materials and energy, as well as to a reduction in environmental pollution. The production of one umbrella results in a water saving of 6 litres, which is a reduction of 100%. With the waterSAVE Challenge FARE supports the "Viva con Aqua" organisation, which pursues the goal of guaranteeing more people access to clean drinking water, as well as positively changing the living conditions of many people through providing basic sanitation and hygiene facilities.

 

The idea and the waterSAVE products from FARE have quickly found favour throughout the market, and cyber-Wear is also already consistently using the revolutionary waterSAVE products. cyber-Wear was, of course, quick to join in the waterSAVE Challenge.

 

You, too, can be part of the Challenge and convince your customers of the value of the FARE waterSAVE umbrellas. For every litre of water saved 6 cents will be donated to the "Viva con Aqua" organisation. For each order the customer receives a donation certificate matching the value of that order relating to a concrete project by the organisation, such as a water filter for a family or a hand pump for a well. Any surplus, i.e. the difference to the donation in kind, flows into a separate donation pot that benefits a separate project from "Viva con Aqua".

 

Our CEO Steven Baumgärtner is enthusiastic. "This is exactly what the idea of the Innovator of the Year awards was all about, and this is exactly how it works!" Once again you can see how easy it can be to do good.