Large summer order from the Ford Lifestyle Collection

A French Ford dealer has ordered 1,350 items from Ford’s official merchandise collection, for salespeople taking part in its new training programme. These included the popular Ford Mustang sweat jacket, the stylish Ford Heritage watch and the classic Ford lapel badge.

The oval metal badge is a must-have for every Ford worker. In the shape of the classic Ford logo, it’s a real eye-catcher on any piece of clothing. The badge is 2cm long and has a practical butterfly fastener, making it quick and easy to pin on.

A hint of nostalgia at the right time: The wristwatch from the Ford Heritage line is an homage to Ford’s brand heritage, and is at the same time an up-to-the-minute accessory that enhances any outfit. With its high quality stainless steel case and brand-name movement, it serves as a precise measurer of time. The modest white face bearing the Ford Motor Company logo, along with the blue, white and red striped strap with branded loop ensure that the Ford Heritage wristwatch makes a real fashion statement.

An absolute all-rounder is the mixed-grey zip-up sweat jacket in used style, from the Ford Mustang collection. The large logo on the front, the bright red hood cord and the red neck band all imbue it with its especial drive. The 340 gsm-thick cotton blend makes it cosy and comfortable, and the slip pockets provide it with that extra measure of coolness.

With these three cool Ford items, the French salespeople are ideally equipped and perfectly prepared for the training programme.