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Wednesday, 21-08-2019

Cybergroup at the Pebble Beach Concours d’Elegance

For Aston Martin, four Cybergroup companies worked hand in hand at the global automobile industry’s crowning event.

For the 69th time, the Monterey Car Week ended with the Pebble Beach Concours d‘Elegance. Without a doubt, this competition is unrivalled, as year on year classic cars can be seen on the world famous golf course in Monterey, California, which you would not be able to seen anywhere else. The Pebble Beach Concours d’Elegance is the most renowned beauty contest in the world for high-quality classic cars. Nowhere does the world of cars shine brighter than it does against the backdrop of this picturesque scenery directly on the seashore by Highway No 1.  From 14 to 18 August 2019, the fastest, most expensive and rarest cars in the world can be admired there. Regardless of whether it's a brand new hyper sports car, a large luxury sedan or a priceless vintage automobile: here they're all on the starting grid.

 

The contest, which started in 1950, is the world's leading collector car competition. Originally based on early European competitions where new cars were presented, in 1955 Pebble Beach Concours put its focus on collector cars. It is held every year on the grounds of the Pebble Beach Golf Links in Monterey, California.

 

So of course, an industry event of this importance must also include a shop featuring Aston Martin’s official merchandising collection.  For this prestigious stand and the items sold there, four companies from the global Cybergroup network worked hand in hand: cyber-Wear Heidelberg GmbH, CG Fulfillment + Logistics GmbH, Cybergroup UK Ltd and Cybergroup US Corp. This opportunity creates unbeatable competitive advantages on every continent, as hardly any competitor is able to offer something similar. The entire repertoire of Cybergroup's global operations was showcased, from the easy access provided by production facilities spread around the world, to support for the customer both in their home country as well as at an event location on another continent.

 

The official lifestyle collection reflects the "Handcrafted Britishness" of the premium sports car manufacturer and includes clothing, gifts, lifestyle items, luggage and faithfully reproduced collector's models. For the clothing, various collaboration agreements have been signed, including one with the well-known British men's outfitter Hackett. A further exclusive range consisting of caps, T-shirts and jackets adorns the design concept for the Aston Martin Red Bull Formula 1 racing team.

 

https://www.pebblebeachconcours.net/events/pebble-beach-concours-elegance.html

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