cyber-Wear on behalf of and with Ford at the 50th Essen Motor Show

When, from 1 until 10 December, the exhibition centre in Essen’s Rüttenscheid district opens its gates and doors to Europe’s largest trade fair and the most important high-performance show for tuning, motorsport, sporty production vehicles and classic cars, it’s purely all about passion for automobiles. The Essen Motor Show, with its focus on automobiles, motorsport, tuning and classic cars old and new is THE high-performance festival among automobile exhibitions. And it goes without saying that Ford would not be absent on the 50th occasion that this annual highlight for lots of car freaks takes place. As usual, cyber-Wear will be supporting the automobile manufacturer by providing its own staff for the official merchandising collection’s prestigious shop, which is integrated into the exhibition stand.

During the entire ten days that the motor show is open, cyber-Wear will be there with its event team, in order to present and sell the brand-new items in the Ford Lifestyle Collection. The new Ford Performance Collection will be playing a key role in this respect. There could be no more fitting context in which to present this range: sporty and functional gimmicks for motor sport enthusiasts and fans of the new Ford Performance models the Ford Fiesta ST, Ford Focus RS, Ford Focus ST, Ford Mustang and Ford GT. This family of high-performance models combines the expertise, knowhow and experience of the Ford Racing Team and the RS team, as well as other development departments. It represents innovation through performance. To complement it, cyber-Wear has developed a special collection, which among many other items features hubcaps, camping chairs featuring integrated drink holders for racing weekends, as well as stylish textiles such as the COVEL® sports towel, all from our very own creative workshop. Those who cannot wait until early December, or who can’t be present in Essen, can click on https://fordlifestylecollection.com/en/ford-performance to get an impression of what’s available and to conveniently order these new items online.

2017’s Essen Motor Show will be the 50th time that this event has taken place. Every year, over an exhibition space of more than 100,000m², around 500 exhibitors present themselves to automobile fans who place great importance on their vehicles’ temperament, power and individuality. Since its founding in 1967, more than 10.5 million people have visited the Essen Motor Show. The motor show forms an important link between fans, businesses, motor sport associations and race organisers.