COVEL® in store - cyber-Wear presents its own product innovation

With COVEL® - a smart, multi-purpose sports accessory - cyber-Wear is now offering a product which combines ultimate functionality with attractive lifestyle-attitude, created by the in-house development team. Developed by athletes, for athletes, the innovative combination of seat COVer and bath towEL is a unique, sexy car seat cover, because in actuality it isn't a car seat cover at all, rather it is a premium bath towel made of 100% cotton terry cloth. Thanks to a hood made of tailored terry cloth it has a clearly defined front and back and can be easily hung over the headrest of the seat for when you get into the car sweaty.  Since it can be casually hung, instead of requiring the rubber straps of normal seat covers, COVEL® subtly lets others know you're a sporty person if you leave it hanging in the car. 

It is therefore of unrivalled value to joggers and all outdoor activities:

A soft, absorbent and high-quality bath towel is quite simply indispensable for sport. For the event you can't dry your sweaty running clothes - which is of course no problem if you start and finish your jog at your front door, where you can then jump straight into the shower afterwards. However if you drive to the start or end of your running route, you will be familiar with the frustrating feeling of sticking to the car seat: repellent and unhygienic! Mud-caked or rain-soaked bikers, walkers, climbers, fitness circuit or outdoor gym users, tennis players covered in red clay - anyone who gets into the car sweaty, wet and/or dirty can dry themselves with a bath towel, but you will still stick to the seat because of your sodden clothes. As of now, this is a thing of the past thanks to cyber-Wear's COVEL®!

It can also be used as a beach towel, the carrying bag can, for example, protect sun cream from the blazing sunlight.  For all its uses, COVEL® is above all a properly good, high-quality towel, which is available in all colours and can be personalised with embroidered advertising slogans, logos, borders, relief patterns, colourful weaving or dye-sublimation prints. It doesn't just absorb sweat - it also absorbs brand messages in its very form and thanks to its safe and long-term reusability it delivers these messages into the day-to-day life of customers and colleagues alike.

The first batches for customers, as well as those made for our own use at cyber-Wear, are already in stock. The packaging specialist Jokey ordered the COVEL® in red with extensive relief embroidery of the company logo so that it can be gifted to customers and staff. cyber-Wear's version, cyber-Bau with colour-coordinating logo, will come in a bundle containing a matching gym bag and aluminium drinks bottle for self-marketing, but is also available at https://www.mycovel.com/

Also, liking the cyber-Wear Instagram and Facebook page, found here https://www.instagram.com/covel_more_than_a_towel/ and here https://www.facebook.com/covelmorethanatowel/ enters you into an upcoming raffle for the sports set. The COVEL® is already on sale with Ford Performance Design and can be ordered directly through the Ford Lifestyle Collection online shop in just one click:

https://fordlifestylecollection.com/en/35021870?info=1587