uma - the signature of advertising

In our most recent CG Live Talk we were guests of uma in the beautiful Black Forest. Before everything began the sun was shining so beautifully that we decided to do some filming outside. Not only because of the wonderful scenery in the middle of the Black Forest, but also because we are at the heart of uma!

This personal closeness to nature is also reflected within the company. uma is not the traditional kind of company that locates somewhere practical and cheap - on the contrary, the company lives in close contact with the town, and the town lives from and with uma. 90 percent of the employees, which currently means 170 people, live in Fischerbach and therefore have extremely short commuting distances. Alexander Ullmann puts it in a nutshell: "If you live and at the same time work here, you should also be able to enjoy the surroundings". This idea also makes it easier for employees to combine work and family. The location has its own supermarket, kindergarten and primary school directly on site. The long commute to work is therefore eliminated and the staff enjoy spending their time in and around the company - a win-win situation!

But now to the essentials: the uma products. This time things went a bit differently at our talk, because instead of a large quantity Alexander Ullmann just brought a handful of his brand new Recycled Pet Pen Pro Antibacterial pens. Less to look at, but much more time to talk about the product in depth and in detail.

A ballpoint pen that is both produced in a sustainable way and complies with current hygiene measures? uma has made it possible!

Covid-19 and the resulting strict hygiene measures have undermined the cause of sustainability in many respects, especially with regard to ballpoint pens. In order to comply with these hygiene regulations, ballpoint pens may only be used once or have to be packed in plastic. uma took a close look at this topic and in response developed the perfect pen that combines both important features: protection against Covid-19 and sustainability. uma has given its recycled pens an antibacterial upgrade. After all, this year it is more important than ever not to neglect the topic of sustainability, which took so long to establish itself within the industry in the first place.  The recycled PET material from which the uma pens are produced makes it possible to give the plastic a second, third or even fourth life. Alexander Ullmann makes it clear in our talk that it is not only important to regard plastic as a critical raw material, but also to consider how it can be re-used. 

But how does the antibacterial component get into or onto the ballpoint pens? It's actually quite simple: silver ions are added to the recycled PET material. This means that the solution is inside the plastic and remains there for its lifetime - in other words, the pen remains permanently antibacterial. A further advantage is that this additive process does not reduce the recyclability of the material - it is completely harmless for humans and nature.

Have we aroused your curiosity? Learn more about it in our CG Live Talk video at uma and don't forget the video of the production facility!