Trade fair participation sets new benchmark

A "champagne atmosphere", completely in the style of the "Roaring Twenties" and of course plenty of "crazy" ideas: it was a great start to the "Golden Twenties", which was marked by this year's PSI, where 720 exhibitors presented the latest innovations and trends. In the PSI association's anniversary year, it thus impressively underscored its role as the most important forum and international network in Europe for the industry worldwide. Even though the numbers were slightly below the previous year's level, the organisers Reed Exhibitions counted a total of 16,367 visitors from 81 nations (last year: 17,602). 

However, this did not detract from the overall success of the PSI, as Steven Baumgärtner, CEO of cyber-Wear emphasised: "The PSI is the only global trade fair with this format and the only platform where this industry can demonstrate what it can really do. Companies invest large sums of money to present their new products, their trends and themselves here, and do so at a level of quality that I have never seen before in this form.  The PSI is becoming increasingly international, which is really impressive and underlines the relevance and significance of this trade fair for the industry, also in a global context."[i]

It's not only the PSI network that is celebrating a birthday, its 60th, this year. We as a company have also been involved in the industry for 25 years. It is fascinating to see what both have developed into. But above all our shared development makes it clear that growth is always an option for those who want it. A nostalgic look in the rear-view mirror is permitted, because it connects the generations and acts as an emotional lubricant. However, it should not become the factor that determines our actions. We must be open to new developments and to whatever the future brings", is Steven Baumgärtner's conviction. After all, both our industry and the entire global economy are in a state of upheaval, requiring new ways of thinking, new approaches and new visions, and this means unity and respect - with and for each other.

Michael Freter welcomed the visitors on the first day of the fair and gave a brief review of the development of the association over the past 60 years. In his speech to visitors, colleagues and media representatives, Steven Baumgärtner also emphasised the indispensable role of the PSI as the leading trade fair for the promotional products industry. In the stylish cyber Lounge in Hall 12 the two "industry veterans" were able to go into detail, away from the hustle and bustle of the fair during the CG Lounge Talk on the second day, the first talk of this year. At the same time the marketing team of cyber-Wear was out and about again during the fair and at the evening event to capture voices, trends and innovations.

With the cyber-Lounge this year cyber-Wear whisked its guests off to Paris. Framed by an illuminated back wall with the Eiffel Tower in focus, the team created a classy lounge ambience in gold, petrol and countless special details, such as hand-sprayed labels on the deliberately "raw" chipboard of the stand construction. The feel-good highlights were the comfortable velvet couches and armchairs, as well as the excellent 3-course set meal and the professional barista with a portafilter coffee machine that was specially painted tone-in-tone. 

A topic of conversation that even overtook the BeachCup in popularity was the Cybergroup evening event on the first day of the fair.  In the Paris Club on the 17th floor of the 25hours Hotel with its spectacular view over Düsseldorf, Cybergroup invited guests to an exclusive, sensational art exhibition. More than 40 works of art designed by the partner suppliers, a total of 190 guests consisting of colleagues, friends and business partners, excellent catering and an exuberant atmosphere made the evening unforgettable for all participants. In line with the slogan "Good art does good" all the artworks will be auctioned off following the show, and the resulting proceeds will be donated to one of the long-standing social Cybergroup initiatives - the Heidelberg Project in Detroit.

During the weeks of preparation, but especially during these three days in Düsseldorf, the cyber team made an impact with a masterly performance full of organisation, professionalism and commitment. All in all a highly eventful and successful trade fair participation, of which the whole team can be proud.

The opening speech, the CG Lounge Talk and all supplier interviews can be found here: https://www.mycybergroup.com/de/news/cg-tv-1