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Successful start with professional racing driver René Rast
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In April of this year Cybergroup started a cooperation with the well-known Audi driver René Rast, and launched the professional racing driver's official fan shop. In addition to the creation and support of the online shop, the logistics were also provided by a Cybergroup subsidiary. CG Fulfillment is an expert service provider when it comes to order processing, from professional warehousing to picking, packing, shipping and returns management.
René Rast actively promotes the collection on his social media channels. In particular the hand-signed, limited articles always trigger real excitement in the shop. At Saturday's race at the Norisring in early July, for example, his fans were able to buy the articles from the DTM shop for the first time, while cheering the Audi pro on to his third victory of the season.
Since his childhood René Rast has dreamed of racing in DTM competitions. In order to achieve his goal he made these qualities the basis for his further motorsport career. In 2017 he was finally able to fulfil his dream of the DTM. The majority of the merchandise developed by Cybergroup is therefore emblazoned with 33, the up-and-coming driver's lucky number and the starting number with which he won his first DTM title in 2017.
The collection consists of stylish shirts in bright red shades and matching caps. Another highlight is the miniature replica of the racing professional's real helmet. The model is limited to 333 pieces, another witty feature of the collection. The lucky number 33 always appears on the prints of the merchandising articles and in the sales prices.