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Wednesday, 20-03-2024

Senator in the PSI TV Studio

Steven Baumgaertner and Daniel Jeschonowski shared their views in two talks last year. In 2024, the partners for the Kahla and Senator companies will meet again on two separate dates. Jeschonoswki sees the industry in a field of tension between growth and uncertainty.

Despite his limited experience with porcelain, restructuring consultant Daniel Jeschonowski bought the insolvent Kahla manufactory in Thuringia in August. With roots dating back to 1844, he sees great potential in the traditional company and wants to consistently orientate it towards "Made in Germany". He considers previous experiments, especially commissioned works in Poland, to be superfluous. In 2018, he has already taken over the writing instrument specialist Senator, becoming a business owner, driven by the motivation to take responsibility.

 

Daniel Jeschonowski sees the answer in the guiding principle of entrepreneurial initiative. For him, entrepreneurship means actively finding solutions within a given framework. The Managing Director has praised the creative, clear concepts which, in his opinion, are the result of the challenging situation and will be shown at the exciting promotional products trade fair. He cites the MoPA as an example, which not only presents history and builds image, but also strengthens the distribution of promotional items.

 

For Kahla and Senator, PSI is firmly established as the leading trade fair, with a stand that signals continuity and presence to the customer. Senator will be showcasing new products there, such as the senator® Melbi Matt Bio Recycled retractable biros, which have been developed on the initiative of its own team.

 

With the aforementioned entrepreneurial initiative, the Managing Director creates processes for the companies that adapt to the market. Jeschonowski can no longer complain about a shortage of specialised staff, as the recruitment process has also been accelerated in an applicant-friendly manner. He also emphasises that the "Made in Germany" label does not necessarily mean a significant advantage in terms of pricing and that the bureaucratic effort involved in production in Germany is not insignificant. However, he believes that Germany as a production location has a competitive advantage and is a responsibility that should be respected.