Senator – Driving Innovation in the Odenwald

Senator has always been deeply invested in the topic of sustainability. They have taken a big step forward in the area of recycled materials in particular. They have made a conscious decision in favour of ABS Recycling, meaning that they remain in the identical materials category. The material in question is a hard plastic that Senator obtains from third-party industrial recycling partners – in other words, it really is genuine recycling waste! Furthermore, the company pays great attention to quality control – Made in Germany is the keyword here. Because here in Germany everything can be monitored properly, plus the delivery routes are simply safer, especially in times of corona, as Mr Jeschonowski, Managing Director of Senator, tells us.

Ultimately, however, longevity and recyclability are the most important aspects to ensure long-term sustainability. The company is certain that the time of disposable products has come to an end. You can see how this trend started with drinking straws and has now expanded to inflatable balloons. For this reason, Senator has not introduced any non-reusable new products in the past two years – in other words, the end customer now has the option of replacing the ink reservoir in Senator pens with a refill unit. The team at Senator has come up with a great solution to the question of how to operate this replacement service. Senator has created a webshop where customers can select the required pen or refill unit, and then the matching refill is shipped to them free of charge. “Our goal is to ensure that the end customer can reorder refills free of charge in real-time today,” says Daniel Jeschonowksi. That way, a great writing instrument can remain in use even after it has run out of ink.

Of course, we were also very curious to know which new project Senator will be working on next year. And the answer was: NFC. Senator is taking the next step into the world of digitalisation. This NFC technology can be seamlessly added to an existing product, i.e. it can be used in recycled pens, bio-based plastic writing utensils or even in an antibacterial surface for use as a writing instrument. The concept also passed the “grandmother test”, as Daniel Jeschonowski put it so succinctly – so there’s nothing standing in the way of this innovative project!