Our Photostudio 2.0

Our design lab isn't only where the clothing for our customer collections are created, they are also professionally photographed and processed here so that they can be placed in the corresponding customer webshops later on. To photograph the products in the perfect light, we have a talented and enthusiastic photographer in our team who always has an eye for the right angles and lighting conditions. However, he of course needs the right equipment as a secret weapon to implement his ideas. For this reason we have revolutionised our photo studio and can now proudly present our new photo studio 2.0!

Even the basic equipment was turned on its head and our photographer was equipped with modern technology. Following prior research and professional know-how, his new camera was selected from the seemingly endless range of models. Equipped with the Sony Alpha 7 Mark III, a full-frame camera with 24 megapixels, a new external flash and four new lenses for different uses, even sharper and higher quality product images can now be shot. In addition, the photo studio has been equipped with a swivelling monitor that enables a live view while taking pictures, making the process of product photography much more time-saving and efficient. A new tripod, which offers better alignment and also enables objects to be photographed on flat surfaces, is of course an essential part of the new photo studio. But enough about all the technical stuff, which is basically only of interest to the amateur and professional photographers among us.

To give our photographer a bit of company in his photo studio, we got him a little mannequin family, consisting of mum, dad and child. Definitely ideal colleagues, as they never disturb us and are always ready to try on the clothes and pose for a nice photo. We think they all enjoy working together.

And let's not forget the practical turntable, which makes it possible to take pictures of products and garments from any angle in an all-round photograph. It makes it possible to take up to 96 photos per rotation. There will definitely always be a suitable picture among them!

So, these are all the main points. All in all, we're very happy with our new photo studio and the super images it produces!

And don't forget: those who stand still don't make progress, and cyber-Wear is always one step ahead!