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Official webshop of the Aston Martin Lifestyle Collection now also in Chinese
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Last week the official merchandising webshop for the Aston Martin Lifestyle Collection was launched in Chinese and supporting product pricing in the local currency Yuan. In other webshops Cybergroup already has a proven track record of running multi-lingual sites offering in up to 14 languages. However, the introduction of Chinese to the Aston Martin Lifestyle Collection is the first of its kind for Cybergroup International.
The shop offers the official merchandising collection of the legendary sports car manufacturer. The range perfectly reflects the high quality standards of Aston Martin in terms of material and details. Carefully selected and high-quality products inspire fans and dealers alike. The product range includes luxury items from strategic brand partners as well as gift items, everyday accessories, scale models and labeled clothing.
The Chinese auto market is booming, with Aston Martin recording 89 percent growth in China and doubling its number of dealers in the market. With over 1.4 billion inhabitants, the country will become the world's largest luxury car market within a few years. For the Aston Martin Lifestyle Collection this means an equally exciting growth opportunity.