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MoPA @ The Supplier Days in Houten
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Supplier Days, the largest autumn trade fair in the promotional products industry, provides the perfect stage for the MoPA exhibition to present the fascinating history of promotional products to a wide audience. And here’s what visitors can expect:
1. History of promotional products:
- Time capsules: Eleven time capsules guide visitors through the different eras of promotional products. Each capsule highlights important developments and iconic examples from the respective period.
- Early beginnings: Exhibits show the first documented promotional items, including handmade objects and engravings.
2. Industrialisation and mass production:
- Milestones in production: Presentations industrialisation’s impact on the promotional products industry and examples of articles from this period.
3. Brands and advertising campaigns:
- Historical campaigns: Exhibits and stories behind famous advertising campaigns that have revolutionised the use of promotional products.
Conclusion
The history of promotional products, a fascinating subject full of creativity and innovation, has accompanied mankind for centuries. The Museum of Promotional Articles ‘MoPA’ invites visitors to a unique exhibition that sheds light on the origins, initial uses and future of promotional articles. Visitors can browse through extraordinary exhibits, informative texts and amusing anecdotes from the entire history of promotional products. There is so much to discover that you don’t even know where to start.