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Donations instead of gifts
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When companies move into their new headquarters, they traditionally receive lots of gifts. True to the principle that, in the words of Steven Baumgärtner, "We already have everything, but we're very happy to receive donations", cyber-Wear asked its partners and suppliers for donations instead of gifts.
The idea was taken up by a number of partners, who kindly donated to selected institutions which have been supported by cyber-Wear for years. FARE, the specialist for promotional umbrellas, donated a colourful selection of pocket umbrellas in bright colours on behalf of cyber-Wear. The Waldpiraten (forest pirates) were delighted with their cool new umbrellas. cyber-Wear has supported the Waldpiraten Camp for several years with regular donations, attaches great importance to this social responsibility and intends to continue to do so in the future. Based on this attractive idea 48 umbrellas in blue, red, yellow and green were provided with the logo of the forest pirates as doming in the handle and then donated. In future, children from the Waldpiraten Camp will be able to choose their favourite colour and receive a new umbrella as a gift.
The Waldpiraten-Camp is an institution operated by Germany's Children's Cancer Foundation and is co-financed and supported by parents' groups for the benefit of children suffering from cancer. It opened its doors in August 2003. Since then, the institution has been organising camps for children and young people with cancer and their siblings during the holidays.
Cancer does not stop at children. Every year around 2000 children and adolescents in Germany fall ill with a malignant disease. But their chances of recovery are very good if they are treated with the latest medical findings in one of the children's cancer centres. Unfortunately, the treatment is not without its negative impacts. Often there are considerable physical and mental after-effects.
An important element in coping with the disease is a stay in a camp at which the programme is specially tailored to the needs of these children. In addition to having fun climbing, hiking and canoeing in the open air, the focus is on group activities and experience-based educational content. Each participant has the opportunity to exchange experiences with other affected individuals. Here they can be freed from their state of helplessness and passivity. Experience-based education aims to rediscover and support each child's existing strengths and abilities in order to reinforce their self-esteem and self-confidence. Fears are identified as "normal" and self-doubt is experienced as surmountable. In this concept, the group plays an important role, because only with the group can the problems involved be solved, with each individual being encouraged to participate and take responsibility.
In order to have a fixed location for such camps, the Children's Cancer Foundation in Heidelberg acquired a forest site with log cabins. After complete reconstruction as well as a redesign to provide access for the disabled, the facility is now ideally suited for use as a camp. The convenient transport link to the Children's Cancer Centre of Heidelberg University Children's Hospital is also highly convenient.